Announcing the winners of the E Source 2022 Utility Ad Awards Contest

Printed: Sep. 15, 2022 at 7:15 AM CDT

Con Edison Consumers Strength Southern Enterprise Fuel Memphis Light-weight, Gasoline and Drinking water SDG&E and PNM amid utilities with leading-ranked ads

BOULDER, Colo., Sept. 15, 2022 /PRNewswire/ — Today E Source regarded the winners of the 14th once-a-year Utility Advertisement Awards Contest. In the course of a specific session at the E Source Discussion board 2022, the winning utilities displayed their remarkable results connected brand consciousness, site targeted visitors, and software participation, and shared their modern layouts.

E Source tasked an independent group of judges with identifying 12 winners from hundreds of utility advert submissions, centered on messaging, creativeness, benefits, call to action or model connection, and all round impact. The judges selected the prime two utilities within just the pursuing categories:

• Manufacturer
• Electrical power-effectiveness and demand-response applications
• Protection and emergency or outage communications
• Self-provider marketing campaign
• Solar, storage, electric autos, and electrification
• Home vitality management and smart dwelling

“What an wonderful assortment of entries for 2022! I’m blown away,” states Lucia Riley, electronic item supervisor with SAS Institute. “This year’s strategies had been useful and progressive, frequently featuring diverse and inclusive figures. And the storylines ranged from heartwarming to giggle-out-loud amusing. Very well accomplished!”

See the full results and discover additional about the successful strategies by going to www.esource.com/adcontest-winners.

Very first spot in the brand classification went to Con Edison for its “Where Clean Electricity Lives” marketing campaign. JEA positioned 2nd for its “Your Community. Your YOUtility” marketing campaign.

Individuals Power won initial position in the vitality-efficiency and demand from customers-reaction programs campaign for its “Your Hometown” entry. PPL Electrical Utilities gained second place for “Options Almost everywhere.”

Southern Firm Gasoline took the best location in the security and crisis or outage communications category with its “Southern Corporation Gas’ ‘No Diggity’ Safe and sound Digging” marketing campaign. Second location went to SoCalGas for its “It’s Great to Check with Thoughts” marketing campaign.

Memphis Light-weight, Gasoline and Drinking water was declared the winner of the self-support category for its “Present of Comfort and ease” marketing campaign. BGE placed 2nd for its “BGE Small business Vitality Manager” campaign.

To start with position in the solar, storage, electrical cars, and electrification category went to SDG&E for its “Power Your Drive for Faculties, Parks and Seashores” marketing campaign. Efficiency Vermont took 2nd put for its “Travel Electrical Vermont: What if we understood then what we know now?” marketing campaign.

PNM gained initially spot in the classification of residence energy management and smart home for its “2021 PNM Vitality Effectiveness” campaign. Tennessee Valley Authority put second for its “TVA EnergyRight Frightening Excellent, Time 1” campaign.

E Source introduced FirstEnergy with the Group-Pleaser Award, dependent on online recognition. Facebook end users voted by going to the E Source Fb web site and “liking” their most loved video ad.

E Source gives an honorable point out to this year’s judges: A.J. Schmitz, inventive director at Progressive Advertising and marketing Team Lucia Riley, electronic item supervisor at SAS Institute Joshua Olmstead, digital advertising and marketing advisor at Paper Metropolis Digital and Tracy Gehrts, model campaign manager at JobsOhio.

Utilities and companies submitted ads for the annual contest by using the recently updated E Source Vitality AdVision, a database of more than 6,000 examples of utility advertising and marketing campaigns. Through Strength AdVision, customers of the E Source Enterprise Marketing, Household Marketing and advertising, or Corporate Communications Services can see thorough background facts on media variety, marketing campaign tactic, ad placement, intended audience, tracking strategies, and final results. To study extra about E Source study and advisory solutions, check out www.esource.com/study-and-advisory.

E Source, the information authority for the utility industry, blends business-foremost investigation, predictive details science, and remedy providers to enable utilities make better choices to help their customers, their base line, and our planet. With a commitment to practical innovation, we use a lot more than a few decades of utility-targeted encounter and our one of a kind resolution established to assist clientele obtain their aim of turning into a Sustainable Utility. E Source is headquartered in Boulder, Colorado, with places of work throughout the US. For additional info, see www.esource.com.

Sannie Sieper
[email protected]
303-817-1996

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