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BI Reporting – 3 Ways Domo has Changed it for Good

BI Reporting – 3 Ways Domo has Changed it for Good

The organization intelligence (BI) / analytics area has progressed drastically above the past 20 a long time, like a go away from traditional BI reporting in the course of action, in direction of contemporary BI that fulfills the requires of fashionable businesses.

BI Reporting is No For a longer time the Emphasis

In the early days of BI, there have been two critical focus spots together with typical reporting (which generally meant very formatted, pixel-excellent reviews these types of as money studies) and OLAP style investigation across dimensions and measures (using pre-designed and then afterwards dynamically modeled cubes). The most preferred platforms of the time have been initially concentrated all-around rapid, pre-calculated, file-primarily based OLAP assessment. This was immensely popular as it was performant and also enabled company customers to slice and dice across their core proportions.

The use extra suitable to this discussion is what could be termed “bi reporting”, which effectively aided firms recreate their paper reviews in a BI system, with a superior diploma of style and design handle, providing users a familiar expertise to their paper stories, whilst leveraging their knowledge dynamically for interactions this kind of as slicing with dimension dropdown menus and more.

The Field Moved to Visualization and Examination

Though via the 90’s and into the 2000’s the BI reporting agenda was really common, in excess of time it grew to become apparent that remarkably formatted reviews, pixel-excellent studies and just the additional antiquated concepts of what “reports” really should be improved, to put it merely. The emphasis moved from recreating paper studies on-line a great deal more to driving insights out of organization’s beneficial info sources with less difficult-to-use, business enterprise-focused visualization and examination applications.

This transform in target and ensuing demand gave rise to the well-known “data visualization” vendors that totally modified the market place and expanded it even even further. This also further de-emphasized the getting older bi reporting agenda even further more. To the beginning, most of individuals “data visualization” tools focused on conclude-person examination capabilities to the exclusion of all other agendas.

Domo Changed Analytics Permanently

Domo entered the current market at a time when corporations started inquiring tough questions about the viability of the usually-desktop-oriented “data visualization” tools for the organization. What they received in agility and consumer fulfillment, they dropped in governance and trustworthiness. There ended up many other tradeoffs as perfectly, but Domo arrived to industry with a brand new take on BI / analytics and modified it for the good in three key strategies:


Domo made the to start with accurate cloud analytics platform that elevated functionality further than the desktop capacity of the current info visualization vendors (which typically relied on nearby Pc or mac processing power), whilst also enabling IT yet again to govern and protected the analytics.


Domo even further de-emphasized the need to convert tech people today and business enterprise users into designers by as an alternative building the Domo platform where just about anything created appears excellent. This appears simple, but was groundbreaking. There was a basic misunderstanding by all the other suppliers that by some means the whole marketplace ideal pixel-great manage.

That in-depth control resulted in unattractive and often unusable dashboards and bi written content for the reason that unqualified technological persons and customers were being thrust into the part of designer. Domo altered all of that so that consumers and technical persons can produce the information, but the design of the platform is such that all information constantly appears professional, 100% of the time.


Even though Domo provides all the significant styles of BI information these as common, formatted BI reporting, it improved the emphasis entirely by on the lookout at the relevance of enabling company buyers to travel insights from the data with lights-rapidly general performance (important to user gratification and adoption) and married that with a single, seamless cloud platform for customers to collaborate about their analytics. The strategy of collaborative analytics was not new, it just under no circumstances had a probability to get the job done prior to Domo because of the fragmented, desktop and even classic server-based mostly environments.

BI Reporting – 3 Ways Domo has Changed it for Good
Domo proceeds to thrust the marketplace towards excellence for completeness of platform (Resource: Domo)

Although on the floor it may possibly feel like functionality, layout and cohesiveness and collaboration may not be groundbreaking modifications, but for everyone who lived through the agony of the 1st 20 many years of the BI space- with the huge spends with small ROI, low adoption, horrible effectiveness and fragmented consumer activities- it is in fact the total big difference to providing on the assure of BI and all its price, even together with BI reporting.

When you blend this ahead-considering heritage and system with the most significant emerging agenda for firms nowadays about building contemporary “Data Apps” that leverage the principles that created Domo what it is currently, Domo is previously in the method of redefining the sector as soon as all over again.