Decathlon has an interesting marketing technique to promote ‘reverse selling’; here’s what it did

Sporting merchandise retailer Decathlon has improved its title to Nohltaced in three Belgian cities– Evere, Namur and Ghent– for a month. Interestingly, Nohltaced is Decathlon published backwards. It will not only element on the brand’s symbol on its internet site and social media platforms but also on the boards of the showrooms in the three Belgian cities. 

But why has Decathlon done this? The sporting merchandise company’s purpose is to endorse “reverse selling”. Below this campaign, Decathlon will make it possible for prospects to resell old or unused sporting products to Decathlon so they can be fixed or resold below warranty. This company is not new as it has been close to for really a though.

“To continue to establish our things to do in a sustainable way, we depend closely on our purchase-back again provider, our supply of 2nd-hand objects, our rental support and our repairs,” Arnaurd De Coster, Director of Second Life Nohltaced Belgium, was quoted as declaring by RTBF. Decathlon claimed the objective is to reuse as a great deal machines as probable to cut down environmental impact and keep away from squander apart from allowing buyers to buy very good good quality athletics machines at decrease selling prices. 

Clients can recover the worth of athletics gear by using obtain vouchers even if you did not buy it from Decathlon. These vouchers are legitimate for about two a long time and you can invest them on a range of new tools, 2nd-hand items and rental features. Things excluded from this supply are underwear, swimwear, socks and helmets. Less than this marketing campaign, sporting goods not purchased from Decathlon can also be resold in lieu of vouchers.