Elk Grove Village’s next sports marketing sponsorship: NASCAR

With a inventory vehicle burnout, the college band and cheerleaders, NASCAR driver Brad Keselowski and passenger Elk Grove Village Mayor Craig Johnson designed a grand entrance at the Elk Grove Large School front driveway Monday to announce the village’s most up-to-date sports internet marketing sponsorship.

The Northwest suburban municipality — of Makers Needed Bahamas Bowl fame — has inked a two-12 months advertising partnership with the Roush Fenway Keselowski Racing team that will empower it to affix its organization internet marketing tagline, symbol and manufacturer to the No. 6 Ford Mustang stock vehicle through the NASCAR Chicago Street race situations next year.

The announcement was produced through the ninth Produced in Elk Grove Producing & Technological innovation Expo at the higher school. The daylong exhibition, awards and networking function highlights organizations inside of the village’s sprawling industrial park — which the village has sought to market as a result of several unconventional advertising and marketing sponsorships. The town sponsored the university soccer bowl activity in 2018 and 2019, as well as 3 Usa Olympic teams previous 12 months.

“Elk Grove Village is house to the premier industrial park in North The us. We’re surrounded by extraordinary transportation solutions and our town works challenging to make this a location for organizations,” Johnson claimed in a assertion. “Partnering with RFK for a marquee race enables us to arrive at a enormous audience with a partner that shares a enthusiasm in American enterprise and manufacturing.”

Apart from his accomplishment on the racing circuit, Keselowski is proprietor and founder of Statesville, North Carolina-primarily based Keselowski Innovative Manufacturing, a hybrid producing organization that specializes in additive metal technologies and laptop or computer numerical manage machining.

“This is a a person-of-a-form partnership and a single I am in particular thrilled about,” Keselowski mentioned. “Mayor Johnson and his team and citizens of Elk Grove have a distinct take care of on the manufacturing marketplace, and have demonstrated as a result of numerous examples approaches in which they give back to the group and surrounding parts. The Chicago race upcoming calendar year will be 1 of the most expected activities in our sport’s history, and we’re very pleased to have Elk Grove Village with us on board the No. 6 Ford.”

The downtown street race, set for July 4 weekend, will attribute a 12-switch, 2.2-mile program that will run from the backdrop of landmarks this sort of as Buckingham Fountain and Soldier Subject.