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How to Sell Small Business Gift Cards in 2023: The Essential Guide

How to Sell Small Business Gift Cards in 2023: The Essential Guide

How can my Business get started selling Gift Cards?

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Gift cards or gift certificates are an excellent way for small businesses to boost their sales and attract new customers. These little pieces of plastic (or digital codes) hold value that can be redeemed by the recipient for goods or services at your business.

They act like mini cash vouchers, encouraging people to visit your establishment and spend money. You can also create custom gift cards that reflect your branding. Here are some considerations for how to sell gift cards.

Exploring Different Options for Selling Gift Cards

Here are a few different options for delivering your business gift card or gift certificates.

  • Plastic gift cards.
  • Digital gift cards.
  • E-gift cards.
  • Mobile gift cards.
  • Virtual gift cards.
  • Print-at-home gift certificates.
  • Email gift certificates.
  • Online gift certificates.

Comprehensive Gift Card System Software

To streamline your gift card sales process, consider investing in a comprehensive gift card system. This software solution allows you to manage all aspects of your gift card program efficiently.

Key features of a comprehensive gift card system include:

  • Integration with your point-of-sale (POS) system.
  • Customizable designs and branding options.
  • Tracking and reporting capabilities for sales analysis.
  • Security measures to prevent fraud or unauthorized use.

How can my Business track and record Gift Cards?

gift, card, wallet

Implementing a robust tracking system is crucial. By doing so, you can efficiently keep track of your gift card program and ensure smooth operations.

Implementing a Robust Tracking System

Having a reliable tracking system in place allows you to monitor the sales and usage of your gift certificates effectively. It helps you keep track of inventory, identify popular items or services, and understand customer preferences. With this information, you can make informed decisions about your business offerings.

Software Solutions for Automated Recording and Tracking

To streamline the recording and tracking process, consider using software solutions specifically designed for gift card programs. These tools enable you to automate tasks such as issuing new cards, processing transactions, and updating balances. They often integrate with other point-of-sale (POS) systems or payment processors, making it easier to manage your overall business operations.

Ensuring Proper Security Measures

When implementing a gift card program, it’s essential to prioritize customer data security and fraud prevention. Choose software or hardware that offers secure features such as encrypted magnetic stripes or barcodes on the gift cards. This helps protect sensitive customer information from falling into the wrong hands.

Analyzing Data for Insights

Recording transactions through your tracking system provides valuable data that can help drive business decisions. By analyzing this data, you can gain insights into customer spending habits, popular redemption times, or even target specific demographics more effectively.

What are the tips on finding Custom Gift Card Suppliers?

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To sell small business gift cards in 2023, it’s crucial to find reputable suppliers that offer customizable options.

Researching Reputable Suppliers

Start by researching gift card companies that cater specifically to small businesses. Look for suppliers with a good reputation and positive reviews from other business owners. Check if they offer customizable options for small business gift cards.

Comparing Pricing, Quality, and Turnaround Time

When selecting a supplier, compare pricing, quality, and turnaround time. Consider your budget and find a supplier that offers competitive rates without compromising quality. Look for quick turnaround times so you can start selling your gift cards promptly.

Eco-Friendly Options

In today’s environmentally conscious world, considering eco-friendly options is essential. Look for suppliers that offer gift cards made from recycled materials or biodegradable plastic. This will not only appeal to customers who prioritize sustainability but also align with your values as a small business owner.

Collaborating with Graphic Designers or Using Online Design Tools

To create visually appealing custom designs for your gift cards, collaborate with graphic designers who can bring your vision to life. Alternatively, you can use online design tools with templates and customization options. This allows you to create unique designs that reflect your brand identity.

How do I choose the right Gift Card Program?

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Choosing the right gift card program is crucial. But with so many options out there, how do you know which one is the best fit for your business? Let’s explore some factors you should consider when selecting a gift card program.

Gift Card Features, Functionality, and System

One of the first things to look at is the features and functionality offered by the gift card program. You want a system that is easy to use and offers a seamless experience for you and your customers. Some key features to consider include:

  • Customizable design options for your gift cards.
  • Integration with your existing point-of-sale (POS) system.
  • Ability to track gift card sales and redemption.
  • Options for reloadable or single-use gift cards.

Importance of Selecting the Right Gift Card Company or Suite

Choosing a reputable gift card company or suite is essential for a smooth selling experience. Look for a provider that has a proven track record in the industry and offers reliable customer support. Here are some benefits of selecting the right company.

  • Ensuring secure transactions and protecting customer data.
  • Access to marketing tools and resources to promote your gift cards effectively.
  • Reliable technical support in case any issues arise.

Offering Both Physical and Digital Gift Cards

To maximize sales potential, consider offering both physical and digital gift cards. This allows customers to choose their preferred option, something tangible or convenient e-gifts. Some benefits of offering both types include:

  • Catering to different customer preferences.
  • Expanding your reach by allowing online purchases.
  • Providing instant delivery through email or mobile devices.

Frequently Asked Questions

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Here are the most common questions about how to sell small business gift cards in 2023.

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Leveraging social media can be a game-changer. Here are some effective strategies for utilizing social media to boost your gift card sales.

Utilizing Social Media Platforms

  • Use popular platforms like Facebook, Instagram, and Twitter to showcase your gift card product and reach a wider audience.
  • Create engaging posts highlighting the benefits of buying and using your small business’s gift cards.
  • Share customer testimonials or success stories to build trust and encourage others to purchase gift cards.

Running Targeted Ad Campaigns

  • Run targeted ad campaigns on social media platforms to reach potential customers interested in purchasing gift cards.
  • Use demographic targeting options such as location, age, interests, and behaviors to ensure the right audience sees your ads.
  • Monitor the performance of your ads and make adjustments as needed to optimize results.

Maximizing Engagement through Contests and Giveaways

  • Organize contests or giveaways on social media platforms where participants can win digital gift cards from your small business.
  • Encourage participants to share their experiences with your gift cards or tag friends who might be interested in purchasing them.
  • This will not only increase engagement but also generate word-of-mouth marketing for your gift card program.

Partnering with Influencers

  • Collaborate with influencers with a significant following on social media platforms related to your industry or target market.
  • Have them promote your small business’s gift cards through sponsored posts or stories, reaching their followers directly.
  • Their endorsement can help create buzz around your gift card program and attract new customers.

Are Physical Gift cards or Virtual Gift cards better?

Sample Gift Card

When it comes to choosing between physical gift cards and virtual gift cards, there are several factors to consider. Both options have their advantages and disadvantages, so let’s take a closer look at how they compare and contrast.

Accessibility: Virtual

One of the main differences between physical and virtual gift cards is accessibility. Physical gift cards can be purchased in-store and are tangible items that can be physically handed to the recipient.

On the other hand, virtual gift cards are typically purchased online and are delivered electronically via email or text message. This means virtual gift cards can be accessed and used instantly, making them a convenient option for last-minute gifts.

Convenience: Virtual

Virtual gift cards offer a higher level of convenience compared to physical gift cards. With virtual gift cards, there is no need to worry about losing or misplacing the card, as it is stored digitally.

Additionally, virtual gift cards can be easily redeemed online, eliminating the need for the recipient to visit a physical store. This convenience factor makes virtual gift cards a popular choice for those who prefer online shopping or live far away from brick-and-mortar stores.

Personalization: Physical

Physical gift cards often offer more opportunities for personalization. They can be presented in a decorative envelope or packaging, making them feel more like a special gift.

Additionally, physical gift cards can be customized with handwritten messages or personalized designs. Virtual gift cards, on the other hand, are usually delivered electronically and lack the physical aspect that some people may prefer.

Security: Virtual

When it comes to security, virtual gift cards have an advantage. Physical gift cards can be lost, stolen, or damaged, resulting in the loss of the gift card value.

Virtual gift cards, on the other hand, are typically associated with an account or email address, making them more secure. Even if the recipient accidentally deletes the email or message containing the virtual gift card, it can often be easily retrieved or resent.

Physical Gift Card Pros & Cons

pros, and, cons


  • Easy to purchase and give as a gift.
  • Can be used in-store or online for gift card transactions.
  • No need for personal information or registration.
  • Can be customized with a personal message or design.


  • Can be lost or stolen.
  • Limited to a specific retailer or brand.
  • Can expire or have hidden fees.
  • Cannot be easily replaced if lost or damaged.

Virtual Gift Card Pros & Cons


  • Convenient and easy to purchase and send.
  • Can be delivered instantly via email or text message.
  • No physical card to lose or misplace.
  • Can be easily reloaded or topped up with more funds.


  • May not feel as personal or thoughtful as a physical gift.
  • Can be easily forgotten or overlooked in a cluttered email inbox.
  • Can be subject to technical issues or glitches when redeeming online.

How do I determine the value of my gift cards?

When setting the value for your gift cards, consider factors such as average customer spending, popular products/services, and any special promotions you may be running. It’s also essential to strike a balance between offering enough value on the card and still encouraging additional spending at your business.

How to Sell Small Business Gift Cards in 2023 – Final Thoughts

envelope, money, dollar

By following the strategies outlined in this blog post, you’re well on your way to boosting your sales and attracting new customers. Remember, selling gift cards is not just about offering a convenient option for your customers; it’s about creating an experience that leaves a lasting impression.

Keep exploring innovative ways to promote your gift card program and leverage social media platforms effectively. And most importantly, always prioritize customer satisfaction by providing exceptional service from start to finish.

Contact us if you have more questions about selling gift cards or to apply for a small business loan. Our alternative funding experts can help you find the best financing options to launch a gift card program or for other business goals.