HubSpot unveils AI capabilities, releases Sales Hub tools

New tools for Sales Hub released on Wednesday include a prospecting workspace, which centralizes prospecting tasks including messaging through email, calls and LinkedIn, and advanced lead management and reporting to help sales reps prioritize leads using lead reports and prospecting activity reports.

Such tools are useful for SMBs’ sales and marketing teams to track down customers in an organized, effective way, according to Miller.

“HubSpot’s Sales Hub announcements are right in the sweet spot of where fast-moving small and midsized organizations want to be — working smart and in a single pane of glass from the point of prospecting and initial engagement through to deal configuration and close,” Miller said.

HubSpot’s new AI tools relieve sellers of various mundane operations that take time away from finding and building relationships with customers, Miller said.

“Sales reps and sales supervisors are bogged down in administrative tasks that are still critical to business operations,” she added. “This is where AI — and especially generative AI — tools are being put to work for sellers and their managers. Where AI is most meaningful, at the moment, is in removing the unwanted friction of overwrought process.”

Mary Reines is a news writer covering customer experience and unified communications for TechTarget Editorial. Before TechTarget, Reines was arts editor at the Marblehead Reporter.