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Is Affiliate Marketing Legit? Your 2022 Guide » Small Business Bonfire

Is Affiliate Marketing Legit? Your 2022 Guide » Small Business Bonfire

Affiliate marketing is one of the most popular ways to make money online. But is it legit? Is it a scam? This article will explore the affiliate marketing world and answer all your questions!

We will discuss what affiliate marketing is, how it works, the pros and cons, and whether or not it is a legitimate way to make money.

By the end of this article, you will clearly understand what affiliate marketing is and whether or not it is right for you!

What is Affiliate Marketing?

Affiliate marketing is performance-based marketing in which a business rewards an affiliate for each visitor or customer brought by the affiliate’s marketing efforts.

The industry has four core players: 

  • Customer
  • Merchant (also known as ‘retailer’ or ‘brand’)
  • Publisher (also known as ‘the affiliate’)
  • Network (that contains offers for the affiliate to choose from and also takes care of the payments)


The customer is possibly the most critical player in the world of affiliate marketing. Merchants and networks are constantly working to provide valuable products and services to customers so that they can get more sales and make a profit.


A merchant is a business or brand that sells products or services online through affiliate marketing. There are many popular merchants in the industry, including Amazon, Walmart, and Target.


Publishers are individuals or businesses that promote merchant products on their website using affiliate links.

As an affiliate marketer, you will typically be paid a commission for any sales your promotions generate.


Networks are platforms where publishers (and sometimes affiliates) can find offers from multiple merchants to promote on their websites.

Networks also take care of the payments so publishers can easily get paid for their work.

How Does Affiliate Marketing Work?

In simple terms, affiliates earn a commission for every sale they drive to a merchant’s website.

In most cases, the merchant will have an affiliate program they can sign up for, providing them with unique tracking links that they can share on their sites or through social media.

When someone clicks on these links and makes a purchase, the affiliate earns a certain percentage of the sale as a commission.

Some popular industries for affiliate marketing include:

  • Retail
  • Travel
  • Finance
  • Home goods

Many companies, such as Amazon affiliate marketing, offer attractive commission rates to attract more affiliates to promote their products, making it a profitable industry for merchants and affiliates alike.

One thing to note about affiliate marketing is that it is not a get-rich-quick scheme; success in this field requires hard work, dedication, and patience to build a solid audience base and create valuable content that will drive conversions.

However, with effort and determination, it can be a highly successful and lucrative career path.

is affiliate marketing legit - computer

What Are The Pros & Cons of Affiliate Marketing?


The pros of affiliate marketing include the following:

  • It’s Can Be a “Passive” Income Stream
  • You Can Make a TON of Money
  • You Can Do Something You’re Passionate About
  • You Can Escape the 9-5

Let’s discuss the benefits of affiliate marketing.

It’s Can Be a Passive Income Stream

One significant advantage of affiliate marketing is that it can be a passive income stream – meaning you don’t have to spend all day on your computer promoting and selling products.

With the right strategy, affiliate marketing can become quite passive, allowing you to earn money while doing other things. Many successful affiliates even report making money while they sleep!

You Can Make a TON of Money

Another significant advantage of affiliate marketing is that it can be incredibly lucrative. Many merchants offer high commissions to their affiliates, meaning you can earn considerable money for every sale you drive to their site.

If you’re good at finding the right products and providing valuable content that drives conversions, there’s no reason why you can’t make a lot of money with affiliate marketing.

You Can Do Something You’re Passionate About

One of the most significant benefits of affiliate marketing is that it allows you to do something you are passionate about.

Whether you are a travel blogger, fashionista, or fitness junkie, you can monetize your passion and earn extra income from it – all by promoting products or services related to your niche!

With affiliate marketing, you have the flexibility and freedom to choose what interests you most and turn it into an income-earning opportunity.

You Can Escape the 9-5

Last but not least, affiliate marketing can be a great way to escape your 9-to-5 job and achieve financial freedom. With the right strategy, you can replace your current income and work from home doing something you love.

Whether starting your own website or becoming an affiliate marketer for specific products or services, there are countless ways to earn money online doing something you’re genuinely passionate about.


The cons of affiliate marketing are as follows:

  • It’s Competitive
  • It Takes a Lot of Time

It’s Competitive

One of the biggest challenges with affiliate marketing is that it’s incredibly competitive.

There are hundreds, if not thousands, of other affiliates competing for the same customers, making it difficult to stand out from the crowd and get noticed.

It Takes a Lot of Time

In addition to being competitive, affiliate marketing takes time and effort.

You must constantly create high-quality content, monitor your performance on various channels like social media, and actively seek out new affiliates to grow your business. If you’re not willing to put in the work required for success, then this may

So, Can You Make Money As an Affiliate?

While it may be competitive and somewhat time-consuming, affiliate marketing can be highly lucrative and a great source of passive income.

If you are willing to put in the effort and have the right strategy, there is no reason why affiliate marketing can’t be a successful career path. Here is a guide to the best affiliate marketing programs for beginners.

Whether you work as an independent affiliate marketer or become part of a more extensive network, there are many ways to make money doing something you love.

Just remember to stay up-to-date on the latest trends and best practices in the industry so that you can continue to be successful long-term!

Affiliate Marketing IS Legit, But…

While there are many advantages to affiliate marketing, there are still a couple of things to keep in mind if you want to be successful.

Scammy Affiliate Marketers Exist

Just like any other business, there are dishonest affiliates who try to take advantage of unsuspecting consumers.

This can result in poor-quality products or services and questionable marketing tactics that may leave you feeling frustrated and ripped off.

Affiliate Marketing Isn’t a Get Rich Quick Endeavor

While making a lot of money as an affiliate marketer is possible, this is not something that can happen overnight.

It takes time, effort, and strategy to build up your business and start seeing significant income – and you will likely experience some ups and downs along the way.

Do your research, stay up-to-date on industry trends, and use best practices to succeed as an affiliate marketer. But with a lot of hard work and dedication, you can definitely make money from affiliate marketing!

How Do You Get Started as an Affiliate?

An introduction to affiliate marketing can seem daunting at first, but it is actually quite simple.

Here are some steps to get you started:

  • Pick a Niche
  • Build a Blog
  • Sign Up for Affiliate Programs
  • Start Writing
  • Learn SEO
  • Repeat

With dedication and hard work, success as an affiliate marketer is within reach.

Pick a Niche

To begin, it is essential first to identify your interests and strengths. This will help in choosing a niche that you are both knowledgeable and passionate about.

It is important to consider the profitability of the niche, as well as the potential competition within the market.

Once you have narrowed down your options, research the audience demographics and buying habits within the niche to determine if it is viable.

It may also be beneficial to join affiliate networks or forums to network with others in the industry and gather insights on successful marketing strategies.

When picking a niche, choosing one that aligns with your interests and strengths, has a profitable market, and has an audience with established buying habits is vital.

Researching within affiliate networks and forums can provide valuable insight into successful marketing strategies within the chosen niche.

Build a Blog

Building a blog where you can post content related to the products or services you are promoting is essential. This will help establish credibility and trust with potential customers.

Once your blog is set up, regularly creating high-quality content can help drive traffic and increase conversions.

This can include:

  • Informative articles
  • Product reviews
  • Videos demonstrating the use of the products or services you are promoting

Engagement with your audience through comments and social media promotion is also important.

is affiliate marketing legit - affiliate program

Sign Up for Affiliate Programs

To become an affiliate, arguably the most critical step is to sign up for affiliate programs.

This can be done by researching and finding reputable programs that align with your brand or niche and then applying to join their program.

It is important to carefully review the terms and conditions of each program before joining, as well as their commission and payment structures.

Once accepted into a program, you will typically receive a unique affiliate link or code to use when promoting their products or services.

This link or code allows the affiliate program to track any sales or leads from your promotions and credit you with the corresponding commission.

In addition to signing up for individual affiliate programs, it can also be beneficial to join an affiliate network.

These networks provide access to multiple programs in one place, making managing your promotions and earnings easier. They may also offer additional resources and support for affiliates.

It is important to continually review your chosen affiliate programs and assess their performance. This may involve evaluating your click-through and conversion rates and the overall fit with your brand and audience.

Don’t be afraid to experiment with different programs and constantly strive to improve your strategy and earnings potential as an affiliate.

Start Writing

Once a product or service is chosen, the next step is to create content to promote it. This can include writing blog posts, creating social media posts, making videos, and more.

It is important to thoroughly research the product and provide honest information and reviews to attract potential customers.

In addition to creating promotional content, affiliates also need a platform to share it.

This can include: 

  • A website
  • Social media accounts
  • An email list

Building a strong presence on these platforms will help drive traffic and potential sales.

As for how to start writing specifically, it is important to determine the audience and goals for the content being created. From there, brainstorm ideas and gather any necessary research before sitting down and writing the content.

It may also be helpful to outline the main points beforehand and then fill in the details as you go. As with any marketing effort, consistently creating quality content and actively promoting it will lead to success as an affiliate marketer.

Learn SEO

It is important to learn about search engine optimization (SEO) to become successful as an affiliate. This involves understanding how search engines work and what factors contribute to a website’s ranking. It also includes utilizing keyword research and link building techniques to improve a website’s visibility in search results.

One way to learn SEO is through online resources, such as this ultimate guide for SEO, or through blogs and courses offered by industry experts. Another option is to attend conferences and networking events to network with professionals and gain firsthand knowledge.

It is also important to stay updated on the constantly evolving SEO landscape by reading industry news and updates.

Additionally, experimenting with SEO techniques on personal or client websites can help you gain practical experience. With dedication and effort, mastering SEO can greatly benefit an affiliate marketer’s success.


It is important to continually repeat the steps of researching and signing up for affiliate programs, creating content to promote products or services, and learning about SEO techniques.

This process may involve evaluating new programs as they become available, regularly updating your existing promotions with fresh content, and experimenting with different strategies to optimize your performance.

With diligence and persistence, you can build a strong presence online as an affiliate marketer and ultimately achieve success in this field.

Wrap Up

So is affiliate marketing legit? The answer is a resounding yes – with the right strategy and dedication, it can be an incredibly lucrative and rewarding career path for anyone looking to escape the 9-to-5 grind.

Of course, any business has potential downsides, so it’s important to carefully weigh the pros and cons before you start. But with the right approach, affiliate marketing can be an amazing way to transform your passion into a thriving business!

Do you have any questions about affiliate marketing? Let us know in the comments below!

Frequently Asked Questions

Q. Is there a particular niche that is best suited for affiliate marketing? 

A: There is no one definitive answer to this question, as different niches may be more or less profitable depending on various factors such as competition and demand. However, some popular niches that are well-suited to affiliate marketing include health and wellness, finance, travel, and fitness.

Q: How can I get started as an affiliate marketer? 

A: The first step is typically to sign up for one or more affiliate programs – this process will vary depending on your chosen program.

You may then need to create content to promote products or services on your website or through social media platforms.

Additionally, you will need to learn about and implement effective SEO techniques to increase your online visibility. You can establish yourself as a successful affiliate marketer with persistence and hard work.

Q: How do I find potential customers for my affiliate promotions?

A: There are many ways to find potential customers for your affiliate promotions. One effective strategy is to identify your target audience and use social media platforms and email marketing to reach them directly.

You can also utilize search engine optimization techniques to drive organic traffic to your website or landing pages. Building partnerships with other businesses in complementary industries can also bring potential customers through mutual promotion and referral programs.