Omnicom Media Group Heads Home from Cannes with 39 Lions, the Media Network Crown, a New Global Consultancy and a Big Lead in Connected Commerce | News

OMG’s OMD Globally Named Media Network of the 12 months

NEW YORK, June 27, 2022 /PRNewswire/ — With a mixture of accolades and headline-making announcements, Omnicom Media Team (OMG), the media providers division of Omnicom Group Inc. (NYSE: OMC) was a dominant existence at the 2022 Cannes Lions Global Festival of Creative imagination.

On the accolades entrance, OMG companies attained a full of 39 Lions and its OMD company, the major global media community by billings, was named Media Community of the Year. This marks the next consecutive yr that an OMG company took the Community of the 12 months title, which was awarded to PHD in 2021. 

Concurrent with its performance in the competition, OMG acquired headlines every day of the festival, saying a sequence of very first-mover collaborations with retail media networks, as nicely as the international expansion of its TRKKNanalytics and ad consultancy that is just one of the premier Google Advertising and marketing System (GMP) partners in Europe.

OMG’s Lions’ Share

The 39 Lions attained by OMG companies – 7 Gold, 13 Silver and 19 Bronze – encompassed perform from APAC, EMEA, North America and LATAM, spanning the automotive, CPG, Beverage Technological innovation and Vacation sectors and together with competition categories that mirror a large selection of equally founded and emerging priorities for consumers – from facts-driven targeting and insights to built-in media to company goal and responsibility.

A solid international footprint was also obvious in OMD’s Media Network of the Year award, with work from Portugal, France and Australia supporting gasoline the agency’s win.

“Staying named Media Network of the Yr is primarily significant coming at a time when makes are re-analyzing their company, promoting and technologies operations to greater deal with new realities – the two financial and cultural,” claimed George Manas, CEO, OMD Around the world. “They need a trustworthy spouse in transformation – and this recognition will help validate that OMD is that husband or wife.”

Taking the Lead in Linked Commerce

During the Cannes festival OMG announced 4 first-mover strategic partnerships with retail media networks, beginning Monday, June 20, with Walmart Connect asserting their first-ever agency holding firm partnership with Omnicom. The settlement will allow cross-monitor planning versus Walmart audiences in Omni – Omnicom’s open up working process which orchestrates much better outcomes for clients throughout the overall consumer getting journey – allowing Omnicom’s organizations to provide linked activities across media and commerce platforms with-in owned, acquired, and paid environments.

Over the future a few times, OMG also disclosed particulars of its partnership with Instacart, that will assistance Omnicom consumers much better have an understanding of how media commit drives obtain of solutions on that platform how Amazon is supporting OMG’s eCommerce education and certification packages and its collaboration with Kroger Precision Advertising that will make it possible for planners to optimize in-current market retail media, using shopper behavior facts to change spend based mostly on products availability, and continue to have the overall flexibility to optimize media while protecting countrywide consumer desire.

Describing the collective affect of the announcements, Omnicom eCommerce CEO Frank Kochenash explained, “With every single collaboration, we are including an additional layer of distinctive abilities to a connected commerce offering that encompasses the totality of consumer investment across all media channels, screens and environments.”

A World Enlargement for the Cookieless Environment

OMG wrapped the industry’s most world wide of occasions with news of a world-wide enlargement, asserting on the very last working day of the pageant that it is growing TRKKN- its digital analytics advert know-how and cloud consultancy that is a person of the greatest Google Promoting Platform income associates throughout the European marketplace – to APAC, the Middle East and North The us. The growth will guarantee international very best procedures that help GMP & GCP efficiency and success, even though also giving OMG larger flexibility to aid in-housed media functions manage their Google marketing and advertising and cloud stacks to drive far better business effects in the cookieless long term.

Summing up the sought after takeaway from OMG’s significant profile through Cannes 2022, OMG world wide CEO Florian Adamski claims, “Persons ended up coming to Cannes this calendar year wanting for much more than the huge functions – they preferred major strategies and massive steps that will help them resolve the massive worries that we as an industry are all experiencing: privacy, connected commerce, measurement, the cookieless potential, expertise. Through the do the job we submitted, the partnerships we introduced, the capabilities we are expanding, and the close to 20 considered-chief message boards we hosted over the week with consumers and associates, I imagine the net takeaway for marketers is clear: OMG is meeting these troubles- and we can assist you satisfy them, far too.”

About Omnicom Media Team

Omnicom Media Team (OMG) is the media products and services division of Omnicom Group Inc. (NYSE: OMC), a foremost worldwide marketing and company communications organization, delivering providers to a lot more than 5,000 clients in far more than 70 international locations. Omnicom Media Group  contains total- assistance media agencies OMD, PHD and Hearts & Science as nicely as the Annalect data and analytics division that designed and manages Omni, the open up architecture functioning process underpinning all Omnicom businesses.

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Resource Omnicom Media Team