15/07/2024

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Pipedrive Vs. Pipeline CRM 2023: Final Verdict for Small Businesses

Pipedrive Vs. Pipeline CRM 2023: Final Verdict for Small Businesses

Pipedrive offers the ability to create powerful email campaigns (for an additional $16/month). 

This feature is well worth the price of admission (in our opinion).

With Pipedrive’s campaigns, you gain access to the following:

  • Gorgeous email templates
  • Email tracking and analytics
  • Personalization options
  • Automated email sequences
  • A drag-and-drop editor 

We tested this feature by creating tons of email campaigns over six months. 

Let’s walk you through our experience. 

To get started, we selected from one of Pipedrive’s helpful email templates (pictured below). 

Pipedrive vs. Pipeline CRM - Pipedrive Campaign Templates

From there, we were taken to the email editor, which featured a helpful drag-and-drop interface. 

We found the editor (shown below) easy to use and navigate, even for those with no prior experience in email marketing. 

Pipedrive vs. Pipeline CRM - Pipedrive Campaigns

We were able to easily add the following to each email:

  • Text
  • Images
  • Buttons
  • Social links
  • Icons
  • Custom code
  • Video

Once our email was customized to our liking, we could save it as a new template for future use (or schedule and send it off immediately). 

The email tracking and analytics feature gave us valuable insights into how our campaigns were performing.

This helped us make informed decisions about our email marketing strategy moving forward.

Additionally, the personalization options and automated email sequences allowed us to target specific contacts and send out personalized emails at predetermined times. 

Overall, we found Pipedrive’s campaign feature is a great addition for any SMB looking to up their email marketing game