18/07/2024

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Sage pop-up shop Edinburgh winners revealed

Sage pop-up shop Edinburgh winners revealed

Three delighted small businesses are getting ready to open a pop-up shop in St James Quarter, Edinburgh.

Last month Sage launched a competition, in partnership with Small Business, to find brands to join them in prestigious retail space in the heart of Edinburgh.

Selected from over 200 entries, the winners are:

Kicking off the holiday season, the shop will be running in the lead-up to Christmas and the capital’s famous Hogmanay celebrations. Head over to St James Quarter between November 29 and December 2 to check them out.

Thanks to Sage’s competition, these small businesses will have the money can’t buy opportunity to stand proud next to household names such as John Lewis, Space NK, Hotel Chocolat, L’Occitane and other big brands.

All of the winning businesses have been trading for less than five years and have five or fewer employees.

The competition was judged by Sage global VP of integrated campaigns, Oliver Clark; managing director of LoveReading, Deborah Maclaren; and Sage’s vice president of UKI performance marketing, Kirsty Waller.

Praising Woven Whisky, Kirsty Waller said: “I love the aesthetic of the brand and what they’ve achieved to date.”

GET IT GRL caught Deborah Maclaren’s attention: “It’s a business built on personal passion that fills a gap in the market and adds a bit of magic to everyone’s lives,” she said.

Oliver Clark commented that Still Life Story is an interesting and scaleable proposition with strong branding and marketing.

This event follows on from the first Sage x Small Business pop-up shop competition back in June 2023. See the video below to found out how it went.

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