The Apprentice: Always check the label – S16 ep 10

Warning: spoilers in advance

Cell phone contact, 4am, yadda yadda yadda. But has the cell phone in The Apprentice household generally been a hippo?

Anyway, the remaining six are off to KidZania, in which children roleplay careers this kind of as physician, banker and firefighter. For this obstacle, the candidates will have to regress to their youthful times to develop a wholesome toddler food items. They’ve to style the branding and packaging just before pitching their solution to two top vendors.

Tim isn’t accessible for this episode so Mike Soutar, whom you may recognise as an interviewer on former sequence of The Apprentice, is stepping in.

Lord Sugar is shifting the groups once more. Aaron and Brittany go to Varied and Stephanie moves to Infinity. Momentum is gradual on Crew Numerous but as Aaron is the only prospect remaining who has children, he normally takes on the function of job supervisor in breezy vogue. Harpreet will come forward for Infinity.

Crew Infinity + Karren: Harpreet (undertaking manager), Stephanie and Akeem.

Group Numerous + Mike: Aaron (undertaking supervisor), Kathryn and Brittany.

Newborn discuss

Both of those teams are keen to go intercontinental in a bid to nurture some worldly babies. The project administrators are having to the kitchen. Harpreet knows her flavours, incorporating salmon, spinach, onions, cauliflower, carrot, coconut milk and spices to make a salmon and spinach curry. Aaron tries to link with Mike for steering, but this aide is not supplying any candidate any aid. Violin plucking alerts that peril is ahead as he decides on a ‘Moroccan Medley’ of sweet potato, butternut squash, lentil, couscous, brown rice and cumin. “It must be alright if I keep having it,” he reassures himself.

The other pairs are off to do the branding at the Household of Fuji. Following a minimum define, Mike is anxious that the Kathryn and Brittany haven’t been offered ample route.

Sub staff leader Stephanie looks eager on the term ‘bubba’ but I’m happy they swerved it as connotations of golf, Gump and/or shrimp may appear a cropper. Phew. They decide on ‘First Time Foodies’. Karren spots an even more substantial trouble with their logo, although: “It states ‘First Time Dies’”. Yup, that is absolutely even worse. Branding can often be about tapping into peoples’ feelings, but they’ve inadvertently brought on just about every parent’s finest concern – and that is before they even examine the label for allergens.

Kathryn and Brittany plump for Tiny Style Journey. Mike is bereft of a scooby on the brand: “It doesn’t signify anything at all to any person at all,” he says. Also, planet Earth in a frying pan is touchy imagery for involved local climate researchers.

Chewing it up and spitting it out

Harpreet and Stephanie’s pitch is accented by an eyebrow twitch from just one of the reps from Ocado. They are challenged on ‘First Time Dies’ and how they did not spot it.

Brittany and Aaron are on the pitch for the other team. The food being squeezed from the pouch is like a visible support for constipation. “It’s so thick,” says a member of the panel. Oh, I’ve missed the poo jokes from earlier in the series. “It’s the most bland [sic] baby food I have ever tasted.”

Kathryn is with the current market investigate group: the parents and infants. They are a ton much less tactful than the grownup reviewers but they are in arrangement. The foodstuff goes in and will come back out on call with a several flavor buds. All in all, it’s a bland blunder from the blender for Various.

Akeem is with the other mother and father and babies. The parents see ‘dies’ initial on the food packaging, as does the following retailer: Iceland.

A dressing down of bib-lical proportions

It is not prolonged in advance of Lord Sugar addresses the complete circus elephant in the place. “What is the issue with you?” he barks at Staff Infinity, exasperated.

It all comes undone at the finish for Staff Various much too. Kathryn and Brittany complain as they felt they weren’t presented any path by Aaron.

The ultimate outcomes are a shocker, though – choose a look.

Workforce Infinity
High road retailer: orders
On the net retailer: orders

Group Varied
Significant street retailer: orders
On line retailer: orders

The on line stores had been amazed by Staff Infinity’s toddler meals but were being enable down by the atrocious branding. In reality, they would have purchased 10,000 units if it weren’t for branding.

So, no one wins, no one loses. What takes place now? The shame-confronted six head out to the café.

Aaron is questioned to go away the procedure additional or a lot less straight away though the rest are sent to reception so that Lord Sugar, Karren and Mike can go over their performances.

When they’re introduced again, Lord Sugar claims “four of Ultimate Five”. An individual else is about to go. Getting not created a lot of an impact on Lord Sugar, it is Akeem that is despatched residence.

It is a tale of two exits. Aaron’s departure is pretty rapid, with a shot of him wheeling his suitcase out the doorway and no back-of-the-cab soundbite. Akeem has a shot of him sitting on the sofa, hugging the Ultimate Four, receiving in the taxi and chatting to digicam. Hmmm, curious.

There it is: Aaron and Akeem, the last two lads standing, are down. Not only does that make the classic Remaining Five a Closing 4, but an all-female last.

Next 7 days: The Closing 5 (type of)

More is becoming unveiled about the final four candidates and their companies in the subsequent episode. As well as the return of Claude Littner. Be part of us then for the recap.

Enjoy the total episode on BBC iPlayer.

Capture up with the relaxation of the collection

The Apprentice: Hardly a cruise for the candidates – series 16 episode 1 review

The Apprentice: Oops, they did it all over again – S16, ep 2

The Apprentice: Shaken and stirred with a great deal of zingers – S16, ep 3

The Apprentice: For goodness’ hake – S16, ep 4

The Apprentice: Gaming, blaming, shaming – S16 ep 5

The Apprentice: Check with and you shall be ripped off – S16, ep 6

The Apprentice: No peas in these pods – S16 ep 7

The Apprentice: Significant-velocity hijinks – S16 ep 8

The Apprentice: Can we say it was everyday living-altering? S16 ep 9