Bauer Media Audio names Mohr president

Vivian Mohr is stepping aside from his role as CFO and COO of the OCP business of Bauer Media Group to take on the role as president of Bauer Media Audio.

In his new role, he will be charged with driving the transformation of the audio business through, says Bauer, “building the world’s best and most efficient business in traditional radio, whilst simultaneously building a sustainable future.”

Prior to joining Bauer in February 2022, Mohr accrued over 10 years’ of hands-on experience leading organisations through complex situations and driving transformational change, including at European media companies CH Media and NZZ.

He has a proven track record of improving operational and financial performance across a range of turnarounds, mergers, spin-offs and strategic growth exercises.

Yvonne Bauer, CEO of BMG, said: “Vivian has most recently demonstrated his skills in strategy development and in the successful merger with Netrisk Group in the OCP business. In taking on the role of President BA Audio, Vivian is, in a way, returning to his roots in media strategy and performance management. He led the integration of two of Switzerland’s largest radio chains, supported bolt-on acquisitions of regional stations and managed the landmark acquisition of the country’s largest private TV broadcaster.”

Mohr added: “I was very honoured to be approached by Yvonne regarding this role. Bauer Media Audio has incredible potential – both in traditional business and in digital. And it will be an inspiring challenge to set up and implement a transnational and future-oriented strategy together with the talented Audio teams. I look forward to bringing my skills and broad experience to the role.”