29/05/2024

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Generative Insights in AI: GPTs, AI Influencers, Digital Twins, Microsoft, AI Search

Generative Insights in AI: GPTs, AI Influencers, Digital Twins, Microsoft, AI Search

Generative Insights in AI: GPTs, AI Influencers, Digital Twins, Microsoft, AI Search

Created with DALL-E

An evolving name for an evolving landscape. This online series rapid fire updates is meant to bring meaning to the rapidly changing landscape of generative AI.

Prompt: What are the developments in generative AI? Please only include the updates that represent significant shifts in technology, market, and behavioral shifts. Summarize those trends in what they mean for executives, leaders, and decision makers. I don’t have enough time to read and process everything.

OpenAI has its App Store moment and focuses generative AI powered chats by application.

OpenAI announced GPTs at its developer event shortly before Sam Altman was fired and rehired. It was subsequently delayed, but is now opening, making AI more approachable and specialized. GPTs are custom versions of ChatGPT tailored for a specific scenario, purpose, and bolstered with focused information.

OpenAI touted examples of a creative writing coach, a tech advisor, a personal chef, and more.

You don’t have to code to develop a GPT, which is what will make it both approachable and potentially as overwhelming as an Amazon bookstore full of AI-generated books.

But make no mistake, this is OpenAI’s Apple App Store moment. From here on out, its for OpenAI to define its destiny. Apple is very clear in its vision, process, and engagement of what it takes to thrive in a crowded space.

UPDATE: It’s now live.

Insights:

GPT experience become democratized for creators and users

Think about what your GPT would do and either build it on this platform or go to the next-level and build your own LLM by specific scenario, persona, and outcome

Digital twins are here and they’re ready to represent you, for better and worse.

How many times have you joked that you wish you could clone yourself to keep up with everything.While this clone can’t take your place in moments that require you to be in the moment, it can extend your presence when moments become asynchronous.

This is HeyGen, and everyone seems to be generating their own AI avatar on its platform. The platform offers the ability to generate AI-powered videos based on training and scripting. You can even translate your videos into other languages and ask the system to help you create the best version of not only yourself, but your content.

Its tools like clever developers are also using AI to usher in a new wave of “AI influencers.”

Meet Emily Pellegrini, a model who has amassed 137,000 followers in four months.

Emily’s creator asked ChatGPT what the average man’s dream girl looked like. It replied with long brown hair and long legs…and I’m sure more than what was reported.

“So I made her exactly how it said,” her creator explained. “The goal was to make her likeable and attractive. I wanted to keep her as real as possible.”

She’s earned the attention of fans everywhere, including footballers, MMA stars, tennis aces, and millionaires who have also slid into her DMs.

What they don’t know is that she’s AI generated.

Emily represents a new generation of AI influencers.

Insights:

I’m sorry, not sorry. “Her” and “Blade Runner 2049” and so many other predictors outline what’s going to happen.

AI influencers are only going to gain greater “influence” because they can be put in unique situations at scale, for better or worse.

AI influencers can be created by almost anybody. And like OpenAI’s GPTs, the rapid proliferation of these influencers will force the up-leveling of outputs.

AI-powered answers engine is opening a new dimension to traditional search.

People use ChatGPT to assemble and rank product sets for consideration and reviews that support desired outcomes. Platforms such as Perplexity operate was a de-facto answers engine.

Unlike human-powered Quora and Answers, Perplexity is a generative AI-powered “Answer Engine.” It uses OpenAI and Microsoft Bing to gather information and provide answers in natural language.  Its search engine meets research tool meets problem-solver, all while providing you with both the answer and its references.

Whether or not it’s a Google replacement, spoiler: it’s not, it is something to add to your daily toolbox. And it just raised $70M in a Series B at a $520M valuation.

Insights:

Investors include Jeff Bezos, Susan Wojcicki, and Tobias Lutke, believe that the future of search lies in the questions many of us are already asking in Google, but instead of links, we get answers.

Don’t think for a minute Google is going to let this go unaddressed. Acquisition or direct response is on the horizon.

Perplexity, ChatGPT and others are changing consumer behavior as well and ultimately, the basis of SEO transforms toward intent and outcomes.

Microsoft introduced a new keyboard with a dedicated co-pilot key.

In its first update in 30 years, Windows users now have a dedicated key to prompt for AI-engagement.

I believe that AI, in all of its shapes and forms, will be integrated into the user experience. Whether you have to hit a button or key or speak up to activate AI’s engagement is a function of HCD or human-centered design.

Insights:

A physical key is the equivalent of skeuomorphism. At some point, we just learn to interact with AI in predictive real-time as an interface. AI is UI.

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