Lumi Interactive raises $6.75M to bring crowdhealing project to life

Lumi Interactive has introduced a $6.75M seed financial investment, led by a16z. 1Up Ventures, Galileo Ventures, and Heracles Money also participated in the round. Double Loop Game titles boss Emily Greer also participated as an angel investor.

The oversubscribed seed round is the largest venture capital expense into a woman-established game studio in Australia. The studio is the developer behind Kinder Planet, a cost-free cell sport which allows players get treatment of digital houseplants by performing true-environment mindfulness jobs.

“Lumi is stepping into a rapidly increasing and significantly essential group of their own,” explained a16z’s James Gwertzman. “Here, the objective is not to obtain or compete, but fairly to slow down, action back, and just take a a great deal wanted psychological wellbeing crack.”

Lumi Interactive will use the funds to go after its mission to make the world a kinder area. It designs to mature its improvement crew and scale Kinder Earth for a considerable world wide start. The studio desires to provide the Kinder Entire world practical experience to much more platforms, the two on the web and offline.

So what is Kinder World, and what is ‘crowdhealing’

Kinder Earth asks players to interact in evidence-dependent self-care functions. Lumi Interactive employs a comprehensive-time wellbeing researcher, a Dr. Hannah C. Gunderman, whose get the job done is what informs the distinctive actions within the sport. The total game is based mostly on her strategy of ‘crowdhealing,’ and once gamers just take treatment of their have psychological wellbeing they are gently pushed to reach out to other players.

The concept is that these acts of ‘kindfulness’ will strengthen equally particular person player wellbeing and, at the exact same time, the wellbeing of the whole neighborhood.

“These previous several decades have been something but variety,” said Lumi Interactive boss Lauren Clinnick, in a assertion to GamesBeat. “But even in the depths of Melbourne’s very long lockdowns, my small crew noticed how daily functions of compassion, to ourselves and others, could make the world appear to be like a kinder area.”

Kinder Planet has form of blown up on TikTok, attracting an audience of typically girls and non-binary people today. Lumi Interactive is capitalizing on the improve in popularity to get the job done with lovers on development of the activity. Many thanks to their input Lumi Interactive is able to make sure the sport does not just feel like pointless busywork.

Kinder World is readily available on iOS and Android, and is anticipating a full start in late 2022.