12/07/2024

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New prebiotic feel-good soda launches in the UK

New prebiotic feel-good soda launches in the UK

A brand-new functional drinks brand that wants to revolutionise the soft drinks market has announced its official launch. With an emphasis on gut-friendly ingredients and a commitment to environmental sustainability, Living Things brings a refreshing range of gut health focused prebiotic sodas that it hopes will redefine the concept of guilt-free refreshment.

Developed and manufactured in the UK, Living Things has been launched with both wellness and sustainability at the heart of its brand, with its line of sodas being Carbon Negative and packed in fully recyclable cans. The range of lightly sparkling drinks boast low sugar, high-fibre and prebiotics, delivering two billion live cultures per can without compromising on taste.

Initially available for purchase from independent cafes and retailers, direct-to-consumer through  its website www.drinklivingthings.com and Amazon, Living Things is poised for an early 2024 national roll-out set to be announced soon. Living Things aims to collaborate with even more retailers, offering a distinctive opportunity to enhance value and volume within the growing functional soft drinks market. The brand’s dedication to improving human health while minimising its ecological impact aligns seamlessly with contemporary consumer preferences.

With the functional wellness drink market now worth £240 million and 31% of consumers interested in purchasing premium soft drinks with additional functional benefits, Living Things hopes to offer a solution for consumers that exceeds expectations in taste and health benefits; whilst offering retailers the chance to capitalise on demand. Living Things has an RRP of £1.99 per can, with a case of 12 priced at £19.99.

The initial release features three flavours: Raspberry & Pomegranate, Peach & Blood Orange and Lemon & Ginger, each designed to deliver great taste and exceptional nutrition. These all-natural beverages contain no added sugar, boasting less than 1.7g of naturally occurring sugar and just 13kcal per 100ml, as well as being completely free from any sweeteners.

CEO and Co-Founder, Ben Vear, brings significant experience across start-up and scale-up FMCG brands. From his involvement in his family’s Gloucestershire-based business Winstones Cotswold Ice Cream, through to roles with the likes of Mars, Urban Fresh Foods, and more recently as General Manager at Minor Figures. The company’s vision is to disrupt the soft drinks market with a product that is good for both humans and the planet.

Living Things is currently raising investment and is close to completing the round, with high profile backers and figures to be announced soon.

Ben Vear, CEO and Co-Founder of Living Things, said the following about the launch: “Tasting good and doing good don’t have to be in conflict, more than ever the consumer isn’t looking for another sugar-filled soft drink but for solutions that don’t just taste great but also pack health benefits and environmental credentials. With Living Things we’re creating a new class of soft-drink that finally does all three.

Low in sugar, free from sweeteners and packed with fibre and belly-loving benefits, we’ve taken many months to develop Living Things into what we believe can be a category defining product, brand and aesthetic. So we’re incredibly excited to finally be sharing it with consumers and investors. We’re also absolutely delighted with the investment interest we have received so far. We hope to attract a long list of stockists and have a major win to announce in Q1 2024, so watch this space!”

We’re also absolutely delighted with the investment interest we have received so far. We hope to attract a long list of stockists and have a major win to announce in Q1 2024, so watch this space!”