Precisely, What is the point of you? What do you do, exactly?

If you never intimately comprehend your major ‘doing self’ along with minimal ‘doing selves’ you can occur throughout like marbles scattered throughout the flooring

1 of the correct authorities in harnessing personalized image for enterprise success is former BBC Dragon James Caan CBE. A sharp-suited, no nonsense operator.

I spent 7 several years representing his PR and worked with Caan again not long ago on a single of his assignments.

There is a apparent dividing line proper at the summit of Caan’s media persona, which he instinctively knows how to curate and deliver.

He has Hamilton Bradshaw, the personal equity and expenditure firm as a company brand – which he is the CEO of. That’s a person facet of the dividing line.

But then he also has The Office of James Caan CBE staffed up and fully individual. And its this division that handles appearances, endorsements, and speaking engagements.

He injects his own profile across a myriad of firms – not just Hamilton Bradshaw at the extremely best, but a complete host of investments.

Down below is the quick biography and description of James Caan posted on the internet site of The Environment Financial Discussion board:

‘James Caan is a Serial Entrepreneur. He is CEO of Hamilton Bradshaw Team, a non-public fairness agency that focuses on buyouts and progress money and special scenarios, which include turnarounds. He is CEO of ‘Recruitment Entrepreneur’ a seed funds investment decision enterprise, and Trader at Spacious’.

Arguably the ‘James Caan CBE’ individual brand is the top definition of the serial entrepreneur obtaining stakeholdings in almost everything from doggy treadmill, Match Fur Lifestyle, on Dragon’s Den by to recruitment firms.
But you simply cannot get anywhere in the media jungle by just getting a ‘scattered marbles throughout the floor’ solution with 100 distinctive firms who you by some means personify and endorse.

It is not a dog treadmill, but would be a dog’s meal.

What is Caan in the long run recognised for accomplishing? What does he actually do, in simple discuss?

You have to adopt the academic framework of an American University, in fleshing out your ‘doing selves’.

In these universities, pupils Main in one distinct subject.

You need to do this no issue how considerably you hate being ‘pinned down’ or ‘restricted’ and ‘defined’.

Then you can have a myriad of Minimal subjects. Heaps of other topics can make up your portfolio.

Caan instinctively subdivides all of his passions into hubs and applies communications emphasis and weighting to the distinct places.

At the best he’s the ‘People’s Dragon’ and Tv Entrepreneur, eternally outlined by the status his BBC Dragons’ Den stint concerning 2007 and 2010. ‘The Chairman of the Board’ is his capture-all persona. His publicity pictures are generally shot at a Board area desk with him looking like he’s approachable but significantly suggests organization.

When I organised for Caan’s digital e-book rights to be provided to Arrive at Plc to offer them as a giveaway to their viewers in November 2020, the benefit from James was tens of millions for their audience who adore him as ‘The People’s Dragon’. He did a Fb interview with Fleet Street Fox for the Mirror. But all the Attain Plc countrywide newspapers ran the promotion from the Every day Report, the Day-to-day Star to the Every day Categorical. All the Achieve Plc regionals from the Birmingham Article, to the Manchester Night Information also ran the advertising, some on their front site. The joint get to of Get to Plc is 45,000,000 eye balls. This is extremely hearts and minds market and was linked to Caan supporting people out all through the disaster of Lockdown with Caan positioned as the ‘People’s Dragon’.

I served travel and define his part as the Chairman of the British isles Government’s Begin Up Loans plan in May 2012 when David Cameron appointed him to the position. All over again this tapped into him remaining ‘The People’s Dragon’.

It’s a quite ‘catch-all’ ‘emotional’ sell.

This may depict approximately 50% of Caan’s communications output.

Its attention-grabbing how numerous significant-profile personalities aspire to the definition of staying witnessed very first and foremost as a serial entrepreneur – but ultiomately they cannot.

Rapper Kanye West is really substantially outlined as a rapper to start with and entrepreneur 2nd. His company Yeezy, was valued at US$3 Billion by Financial institution of The united states in 2019. Infact the bulk of his US$1.8 Billion fortune will come from this sneaker model. Still, nevertheless, Kanye West is however defined as to start with and foremost, a rapper.

Tv mogul Simon Cowell is not just a Tv set boss, which is his Main but also generally listed as an entrepreneur. JK Rowling is also considered an entrepreneur by lots of entrepreneurial Major 10 or Top rated 50 lists. But persons would clearly describe her as very first and foremost an writer. That is her Significant.
Its choice time, in conditions of your bold solution at glory.

What are you going to Significant in?

Is ‘Serial entrepreneur’ turning out to be the masthead of your boat to electrical power ahead into the oceans?

In conditions of his suite of Minors, leaks break it ideal down in terms of James Caan.

Caan’s extremely a lot a Residence entrepreneur, revered by home journalists especially in this vertical. Assets Week did a significant characteristic on him when I represented Mailbox REIT. They know he’s received credibility in the assets sector as he has a wide residence portfolio and wished to listen to his sights.

This may possibly represent 10% of his communications output.

But he’s significantly significant on staying ‘The Recruitment Entrepreneur’ also. So significantly so he’s even established sub-manufacturer called ‘The Recruitment Entrepeneneur’, to harness and electric power ahead his image into at the very least 30 diverse recruitment organizations which he has a economic interest in.

He’s well respected by recruitment sector journalists.

He’s bought to be very careful the tail does not wag the puppy in this recruitment sector vertical because of the sheer massive back tale he has in this obtaining established equally Alexander Mann and Humana Global, now with joint turnovers of above US$1 Billion among them.

It would be particularly uncomplicated for Caan to turn into ‘lead’ by Recruitment.

Undoubtedly, a lot of his media requests quickly come in for Caan to discuss about place of work fulfillment, the Furlough plan for the duration of Lockdown, the 4-working day doing work 7 days. Journalists frequently see him as ‘Mr Recruitment’.

But that is not what he wants to eventually define him. So a cautious stability has to be maintained.

This would depict up to 20% of his communications output.

The Asian ethic minorities winner is something I aided formulated as a large profile Pakistani national residing in Britain. He was Chairman of the British Muslim Affiliation. He invested in a Sharia fund. He encourages youthful individuals from Asian backgrounds to excel in enterprise.

This would be a 10% target.
The Philanthropist is the fifth strand to his communications matrix. When the Pakistan Floods struck in 2010, it was pure for me to enable James converse to Britons about digging deep fiscally for his home region which was in disaster. He flew with ITV to Pakistan. He paid to construct the Abdul Kashid Khan Campus, by way of the James Caan Basis, for 400 underprivileged young individuals in a rural village in Pakistan just outside the house Lahore.

For a time, he essentially grew to become the Pakistani Bob Geldof as I experienced him throughout BBC Breakfast, Superior Morning Britain and in all places else contacting out for Brits to assist out in Pakistan’s hour of want.

I also steered him in direction of getting to be Chairman of The Significant Issue for a time, the journal which allows the homeless, which underlined his Philanthropic credentials properly and truly.

This philanthropic factor would be about 10% of his focus and communications output.

So, which is 1 Important and 4 Minors that make up James Caan’s communications blend.

The sixth hub is less glamorous and 1 that is not emphasised in any way, even though interestingly, it was picked up on by the World Financial Discussion board in them touching on him as specialising in ‘turnarounds’.

That is fundamentally the acquisition of distressed belongings. Caan often invests in businesses that have absent bust and practically phoenixes them from the ashes. But this is not so glamorous and consequently Caan has consciously selected to not concentrate on this part of his organization dealings in the media in anyway.

So the weighting here is %.

With this all labored out, you then need to have to weigh it all up in terms of the emphasis you location on them in conditions of the quantity of content material you create about each of the ‘themes’ and the hard work you area on acquiring traction in the media towards each and every of them.

The moment you’ve defined what you, be watchful not to phase outdoors the grid.

One particular of the most significant blowups I have at any time seen in my time as PR was the time in 2010 that I took place to be representing, for a time, the PR for both previous Dragons’ Den star Duncan Bannatyne and James Caan at the same time, but dealt with incredibly separately.

The competitiveness among the Dragons’ was extremely fierce, and even even though Bannatyne was ok with it on the area, the fact Caan hired his PR, Richard Hillgrove, possibly didn’t go down too effectively.

Bannatyne lastly experienced a meltdown when Caan ‘got fully on Bannatyne’s turf’, from Bannatyne’s perspective, in phrases of him proudly owning the well being club room.

Caan acquired Nuyuu, a overall health club, which he marketed to Energie group in 2010.

Banntyne’s primary company was and even now is Bannatyne Physical fitness.

This off-brand ‘hostile act’ by Caan was adequate for Bannatyne to refuse to talk to Caan at any time once more, fairly actually, and he started off sending dossiers to national newspapers to try to demolish Caan.

The previous sequence of Dragons’ Den they have been on together, Bannatyne refused to glance at Caan or speak to him even as soon as.

All their earlier investments together – like ChocBox – have been all thrown into chaos, as Bannatyne brought on there to constantly be two different Board meetings – 1 with Bannatyne existing, and an additional a single with Caan present. It bought ridiculous.

Bannatyne took umbrage to Caan stepping off his verticals and into his health and fitness club house.

So outline what you do and don’t deviate.

At all instances, each individual facet can be tweaked and current as we assemble far more info and feedback.

Richard Hillgrove

Richard Hillgrove is to the go-to male for all entrepreneur’s PR wants. At the birth of BBC small business present, Dragons’ Den, he represented BBC Dragon Duncan Bannatyne OBE for 3 several years. Then James Caan CBE for 7 decades. He even seemed just after previous Dragon and Yo! Sushi Founder Simon Woodroffe OBE. He’s appeared soon after scores of the Channel 4 Mystery Millionaires. Hillgrove has represented the Godfather of Promotion, Charles Saatchi by way of to Dame Vivienne Westwood, Amber Read, Rose McGowan and Hollywood actor, Steven Seagal – all entrepreneurial in their personal suitable, even though not your ‘serial entrepreneur’ in the strictest perception of the term. For International Entrepreneurship 7 days 2014, Hillgrove organised the landmark ‘Haka for Business’ in Piccadilly Circus winning the Significant Impression Award. Now he’s teaching you how to bootstrap and Do it yourself your individual PR to media and monetary results. You can reduce all the crap, push off-road and make a significant effects.&#13
He can be attained on: [email protected]