Why Email Marketing Is (Still) Important In 2022

Marketing and advertising Podcast with Laura Goldberg

In this episode of the Duct Tape Marketing Podcast, I interview Laura Goldberg. Laura is the Main Advertising Officer at Consistent Get hold of. Just before Continuous Speak to, she served as a Main Revenue Officer for Cabbage, a leading cash flow administration and information system for compact businesses obtained by American Specific. Prior to that, she was the Chief Marketing and advertising Officer at Authorized Zoom. Laura has held management roles in products and functions with top e-commerce firms, this sort of as the NFL and Napster.

Crucial Takeaway:

E-mail advertising and marketing is even now as suitable as at any time. But as advertising evolves, your tactic to it wants to, far too. In this episode, I converse with the CMO of Continuous Make contact with, Laura Goldberg, about the point out of e mail marketing and advertising, what outcome channels like SMS are owning, and how to use email successfully today to develop have confidence in throughout the generations who use it.

Issues I question Laura Goldberg:

• [1:36] How has the job of the CMO evolved?
• [3:41] What would you say to a place complete of peers that the missed options in marketing are – especially in the Main Promoting Officer position?
• [5:08] What is the point out of electronic mail promoting in the all round combine currently?
• [7:36] How is SMS as a desired conduct channel now impacting your pondering as an electronic mail channel?
• [9:10] How is AI likely to impact what you’re doing at Constant Call?
• [10:48] Is acquiring more of a understanding technologies constructed into e mail presently on the Continuous Get hold of roadmap?
• [13:51] What are some of the productive techniques that you’ve witnessed individuals merging electronic and non-electronic?
• [16:30] How do use e mail to essentially build believe in?
• [18:19] Have you seen a generational distinction in conditions of what people today want from e-mail?
• [20:08] What need to we be doing as e mail marketers for the vacations?
• [21:33] Is there someplace you’d like to invite men and women to join with you?

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This episode of the Duct Tape Marketing Podcast is introduced to you by the HubSpot Podcast Network.

HubSpot Podcast Network is the audio destination for organization specialists who search for the most effective training and inspiration on how to increase a company.