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The Duct Tape Marketing Podcast with Steve Stockman
In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Stockman, a seasoned producer, writer, and director with over 200 commercials under his belt. His expertise spans various mediums, including web series, films, music videos, and TV shows. The discussion revolves around his book, How to Shoot Video That Doesn’t Suck, where he shares invaluable insights into creating compelling and effective marketing videos.
Embark on a journey to master the art of video production with Steve Stockman as he shares insights on shooting videos that captivate your audience. Discover the crucial elements that contribute to the success of a video, from storytelling techniques to understanding your audience’s needs.
Embark on a transformative journey into the world of video production with Steve Stockman in this episode of the Duct Tape Marketing Podcast. Gain insights into the power of intrigue, emphasizing authentic storytelling over sensational tactics to captivate your audience from the first few seconds. Steve highlights the importance of preparation, urging creators to consider their audience’s needs and deliver value through thoughtful planning.
Simplifying the technical aspects, he dispels the myth that expensive equipment is crucial, focusing on the storytelling element. Learn to storify your marketing videos, turning mundane showcases into engaging narratives that resonate with your audience. Steve also challenges the notion of ideal video length, stressing the importance of conveying your message effectively without wasting the audience’s time. Elevate your video marketing game with Steve Stockman’s actionable insights for creating compelling, engaging, and impactful content.
Questions I ask Steve Stockman:
[00:44] How long will somebody watch a video that sucks?
[01:13] What are some of the things that make a video hard to watch?
[03:08] What things do you have to have prepared before turning on the camera?
[05:56] Much like a hook in copywriting, how do you get people intrigued in the first 5 seconds?
[07:56] What’s the difference between narrative and storytelling?
[13:27] What are some of the most important things to consider in the technical aspects of videomaking?
[17:57] How long should a video be?
[19:27] Tell us a bit about the video course that accompanies your book?
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